Serene
Spring
Designs
Welcome
“ I like to
experiment with the idea of blending the delicate natural
colors of the California coast with gold filled elements to
create pieces that last and capture the natural beauty to
take it with you wherever you go.” – Serene Spring
Serene’s
expression in her jewelry is clearly influenced by her
passion for art, cultural history and nature. She collected
various types of jewelry pieces over the years and found
early inspiration in her grandmothers costume jewelry as a
little girl. Prior to starting Serene Spring Designs, she
studied fine art and art history at University of
California Los Angeles.
Serene started making jewelry as a hobby reflecting pieces
that she had dreamt about making for herself. She quickly
realized that the response from people was a sign she
should pursue a career in jewelry design. In April 2008,
she began this journey to translate her love for jewelry
and nature into pieces that she couldn’t find elsewhere.
Without any formal training in jewelry design, her love for
texture and natural colors is evident and unique with each
piece artistically and individually rendered. The pieces
are as much a memory of her experience of California as
they are art. Connecting her love for the beach, with her
love for texture and color in her jewelry, is her true
passion.
Every element in her work has been rooted in her love for
the natural surroundings of Northern California. Countless
photographs, collection of stones, shells and found objects
from the coast, have influenced her simple and unique touch
to her jewelry. The beaches along the coast vary in
textures, colors and feeling. Just like every beach’s feel,
depending on the sand, shapes, and shells, each of her
pieces echoes this unique feeling.
“ For me, the
California Coast is a place that speaks to me, and it is my
expression of this that is present in my jewelry.”
She strongly feels that everyone
can gravitate towards a certain feeling they connect with
in nature, whether it is the fine white sand of
Carmel-by-the-Sea, or the redwood forests in Big
Sur.
“It’s empowering
to connect with nature in this way, and all of us have our
own way of celebrating it, but my jewelry designs are my
interpretation of this… The variations in my collection is
about finding a piece that speaks to the individual and
echoes their personality. Jewelry is powerful because it
can influence the way you feel as well as mean something
different and unique to every individual.”
Serene continues to grow with
her designs and take new risks, but she takes pride in the
continual growth and development of her company. Her art is
both a business as well as an expression of her passion for
California. Serene Spring jewelry can be found in stores
ranging from California, Colorado, Oregon and Japan. Her
work is colorful, delicate, modern, and most importantly,
wearable. Either paired with an evening dress or just a
white tee and jeans, they complement every woman's
silhouette. She strives to continue to create from the
inspiration and connection she finds from the textures and
natural tones of the California coast. Her work is always
evolving and continually fresh, growing and changing
organically, yet capturing the essence to enjoy it for
years to come.
Luxe
Showroom
Los Angeles
California
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