Serene Spring Designs

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“ I like to experiment with the idea of blending the delicate natural colors of the California coast with gold filled elements to create pieces that last and capture the natural beauty to take it with you wherever you go.” – Serene Spring

Serene’s expression in her jewelry is clearly influenced by her passion for art, cultural history and nature. She collected various types of jewelry pieces over the years and found early inspiration in her grandmothers costume jewelry as a little girl. Prior to starting Serene Spring Designs, she studied fine art and art history at University of California Los Angeles.
Serene started making jewelry as a hobby reflecting pieces that she had dreamt about making for herself. She quickly realized that the response from people was a sign she should pursue a career in jewelry design. In April 2008, she began this journey to translate her love for jewelry and nature into pieces that she couldn’t find elsewhere. Without any formal training in jewelry design, her love for texture and natural colors is evident and unique with each piece artistically and individually rendered. The pieces are as much a memory of her experience of California as they are art. Connecting her love for the beach, with her love for texture and color in her jewelry, is her true passion.
Every element in her work has been rooted in her love for the natural surroundings of Northern California. Countless photographs, collection of stones, shells and found objects from the coast, have influenced her simple and unique touch to her jewelry. The beaches along the coast vary in textures, colors and feeling. Just like every beach’s feel, depending on the sand, shapes, and shells, each of her pieces echoes this unique feeling.


“ For me, the California Coast is a place that speaks to me, and it is my expression of this that is present in my jewelry.”

She strongly feels that everyone can gravitate towards a certain feeling they connect with in nature, whether it is the fine white sand of Carmel-by-the-Sea, or the redwood forests in Big Sur.

“It’s empowering to connect with nature in this way, and all of us have our own way of celebrating it, but my jewelry designs are my interpretation of this… The variations in my collection is about finding a piece that speaks to the individual and echoes their personality. Jewelry is powerful because it can influence the way you feel as well as mean something different and unique to every individual.”

Serene continues to grow with her designs and take new risks, but she takes pride in the continual growth and development of her company. Her art is both a business as well as an expression of her passion for California. Serene Spring jewelry can be found in stores ranging from California, Colorado, Oregon and Japan. Her work is colorful, delicate, modern, and most importantly, wearable. Either paired with an evening dress or just a white tee and jeans, they complement every woman's silhouette. She strives to continue to create from the inspiration and connection she finds from the textures and natural tones of the California coast. Her work is always evolving and continually fresh, growing and changing organically, yet capturing the essence to enjoy it for years to come.



Luxe Showroom
Los Angeles California


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